DTG Printers, or “direct to garment” printers, are the quintessential t-shirt printers.
UV Printing is used to print onto almost everything except t-shirts.
The idea behind Bundling these 2 different inkjet printing technologies together in your business is one that can easily generate more sales, and profits, with every customer you meet.
We’re going to explore this idea using the specific example from this video. Where someone comes into your promotional products, sign, or UV printing shop for a canvas print and ends up with more.
How DTG Printer and UV Printing Compare
One of the reasons pairing a DTG printer and a UV printer work so well for many businesses is that while they have different uses, the technology is very similar.
In other words, if you can already run one, the other will have a short learning curve.
Similarities between DTG and UV
DTG Printer Profits
For detailed information on ROI for different scenarios please read DTG G4 Return on Investment. But here are the basics – based on the video example in this article.
We’ve done multiple surveys of our customers using DTG printing in the custom t-shirt business to find that the typical sale price for the shirt pictures is around $15.00.
That can vary widely depending on location, quantity, and market. Some respondents would sell for between $20 and $25, some $12, but the $15 mark is the most common.
If you have a primarily UV printing business and have people coming in to turn their photos into hi-res art prints you could probably demand the higher end of that scale.
Other than labor, there are 3 costs associated with each DTG t-shirt:
1. DTG Ink
3. Blank T-Shirt
The specific costs for the demonstrated graphic print on a white shirt are:
Total Cost $4.95
So, a $15.00 sale price minus the cost above gives you a gross profit of $10.05/shirt.
If you do UV printing you can also offer:
To see more UV blanks and their costs just click here.
But in the case of the canvas in the video:
Canvas cost: $2.75
Ink cost: $.29
Total Cost: $3.04
And for on-the-spot printing of that kind of quality, you can expect to sell for $25 and make about $22 per print.
The general idea behind bundling different technologies is that you can sell different things to the same customers.
Someone that comes in for t-shirts notices you do posters and signs.
A UV customer that want’s custom coasters realizes that you print custom tees.
Oftentimes the hardest part of a customization business is getting people’s attention. And then into your shop or onto your website.
When you bundle technologies you don’t just get the chance to sell people more things, you also will get more people interested!
After all, the customer looking for custom tees probably hasn’t considered getting signs or coaster done. And the business looking for coroplast yard signs probably needs custom apparel for their employees too.
So twice the equipment comes out to MUCH more than twice the opportunity.
More Bundle Options
DTG Printers and UV printing is a natural combination, but talk to a pro at ColDesi to also explore adding:
Whatever you purchase – make sure you bundle up!